Paolo Pininfarina is Chairman of Pininfarina SpA since 2008. He has been on the Board of Directors since 1988. For 30 years he was President and CEO of Pininfarina Extra srl a Group company specialized in industrial, architectural, nautical, aeronautical and furnishing design. More than 600 projects have been developed under his leadership. Moreover, Paolo has consolidated relationships with prestigious international companies such as Alenia Aermacchi, Bovet, Calligaris, Chivas Regal, Coca-Cola, Costa Coffee, Gorenje, Juventus, Lavazza, Motorola, Petronas, Samsung, Schaefer, Snaidero and Unilever. In France he was elected "Italian Personality of the Year" in 2011 for his contribution to the success of Autolib, the Paris-based electric car sharing. He is President of the network of EBT companies - Exclusive Brands Torino. In 2019 he was appointed Vice President of the Italian Historic Automotoclub (ASI), the most important national association of historic vehicle owners.