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Pietro Lanza

Intesa (IBM Group) | IBM
General Manager Intesa (IBM Group) | Blockchain Director IBM Italia
Pietro Lanza is General Manager of Intesa, an IBM Company. He takes care of positioning the company as a reference point in the implementation of strategic digital transformation projects, leveraging co-creation and co-innovation methodologies. He deals with the evolution of the company's product and service portfolio, promoting the development of new solutions and accelerating digital transformation powered by blockchain, Artificial Intelligence and IoT technologies.

Before joining IBM in June 2018 and being appointed as Blockchain Director for the Italian Market, Lanza held several positions of increasing responsibility in the development and implementation of digital transformation solutions with focus on financial, insurance, telco and utilities sectors. He served as VP Global Sales & Marketing at Euronovate SA, a global player focused on digital identity solutions and, previously, he was Partner with responsibility for the financial services BU at Eurogroup Consulting, a European management consulting firm.

He had the opportunity to grow his skills and business knowledge working for leading Italian and international banks such as Banca Sella, Credem Banca, Nordea Banking Group, Fineco Bank and Banca Mediolanum.

He holds a Bachelor’s degree in International Finance from the University of St. Gallen (Switzerland), several postgraduate courses from the University of Stanford (USA), the Bocconi University (Milan, Italy) and the Luiss University (Rome, Italy). His numerous publications in international newspapers and magazines cover several topics such as technology and innovation policies, blockchain, studies on the determinants of innovation, technology and knowledge transfer, strategic management of intellectual property and finance for innovation.

He currently serves as President of the Supervisory Board at Bwin-Party Gaming (Austria and UK).